- Scaled Messaging: Increased weekly capacity from 10,000 to 14,00,000.
- Enhanced Efficiency: With intent-based filtering, TAT is reduced by 50%, boosting high-intent conversions.
Masai School’s Path to Smarter & Efficient Marketing
Masai School is a recognized leader in skill-based education, helping bridge the gap between learning and employability for students across India and beyond. With rapid growth and increasing demand for personalized communication, Masai needed a partner that could enhance its marketing efforts without compromising efficiency.
Serri proved to be that partner, transforming Masai’s operations with innovative solutions that streamlined workflows, improved targeting, and scaled lead management like never before.
The Challenge: Operational Inefficiencies
Masai School’s previous tool, Gupshup, struggled to meet its growing needs. The challenges were clear:
- Inefficient Workflows: Campaigns required constant manual intervention and switching between platforms.
- Delayed Reporting: Insights arrived too late, reducing their value in decision-making.
- Unpredictable Budgets: Rising and inconsistent costs made financial planning difficult.
Masai School Faced with these challenges recognized the need for a transformative solution.
The Solution: Serri Steps In With Smart Features
Serri delivered a comprehensive solution, addressing Masai’s pain points and providing the tools to innovate their campaigns:
- Seamless Onboarding: Quick and hassle-free setup enabled immediate operational efficiency.
- Intent-Based Filtering: Leveraged WhatsApp campaigns to identify high-intent leads, cutting turnaround time in half and significantly enhancing sales productivity and conversions.
- Automated Campaigns: Scheduled campaigns ensured consistent engagement during peak times and holidays without manual intervention.
- Real-Time Insights: Actionable analytics enabled precise targeting and more effective campaigns.
Budget Control: Predictable weekly budgets end spending surprises, giving Masai better financial control.
The Results: Measurable Impact
Serri’s partnership with Masai School delivered remarkable outcomes:
- Messaging at Scale: Seamlessly expanded capacity to handle 14,00,000 messages per week.
- Boosted Efficiency: Cut operational time by 50%, enabling focus on strategic growth.
- Higher Engagement: Improved read rates and precise targeting enhanced campaign performance.
- Optimized Sales: Intent filtering streamlined lead prioritization, maximizing conversions and minimizing effort.
| Aspect | Before Serri | After Serri |
| Messaging Capacity | 10,000 messages/week | 14,00,000 messages/week |
| Turnaround Time (TAT) | High, requiring manual efforts | Reduced by 50% |
| Lead Prioritization | No filtering, low conversion rates | Intent-based filtering; high conversion rates |
| Campaign Engagement | Inconsistent, manual | Automated, consistent |
| Reporting | Delayed, fragmented | Real-time, actionable |
| Budget Control | Unpredictable | Predictable, efficient |
Hear It From Masai School
Shlok Sharma, Senior Growth Manager:
Serri didn’t just meet our expectations—it exceeded them. Messaging is faster, smarter, and more effective.
Fahad, Marketing Analyst:
The insights are a game-changer, and the support team is unmatched. Serri is not just a tool; it’s a growth partner.
The Future: Masai School’s Vision for Tomorrow
With Serri’s continued support, Masai School is planning for an even brighter future:
- Mobile Flexibility: A mobile app to manage campaigns on the go is on their wishlist.
- Consolidated Reporting: Streamlined reports for simplified analysis and smarter decisions.
Unlimited Growth: Confidence in Serri’s ability to evolve with their growing needs ensures long-term success.
Conclusion
Serri has redefined marketing efficiency for Masai School, delivering faster workflows, smarter analytics, and scalable solutions. By addressing their challenges and driving measurable results, Serri has proven to be a trusted partner in their growth journey.
Ready to Achieve Results Like Masai School?
Transform your marketing with Serri’s smart solutions. Book a demo today and take the first step toward success!