HomeBlogsCase StudySerri x Clapingo: Redefining WhatsApp Marketing Success

Serri x Clapingo: Redefining WhatsApp Marketing Success

  • Reduced Contact Upload Time
    From 1-2 hours to 5 minutes (1100% Efficiency Boost)
  • Increased Read Rates
  • From 50% to 64% (Outperforming Industry Standards)

Meet Clapingo

Clapingo isn’t your average online platform. Think of it as the ultimate English-speaking boot camp for professionals. From customer support ninjas to future CEOs, Clapingo helps everyone talk the talk—and crush it in their careers.

With a mission to empower individuals to speak English confidently and a growing presence in India and the Middle East, Clapingo’s growth story is impressive. But to scale bigger and faster, they needed a Serri-ous marketing upgrade 😉

The Challenge

Clapingo’s marketing dilemma: Their old WhatsApp marketing solution, Wati, was dragging them down with:

  • 50% Read Rates: While delivery rates hovered at an impressive 90%, only half the recipients opened the messages.
  • Time-Draining Workflows: Uploading contacts took forever—1 to 2 hours daily, draining productivity.
  • Credit Reloading Hassles: Every time they wanted to launch a new campaign, it felt like redoing a chore.

Clapingo knew they were wasting engagement (and leads!) and needed a fix.

The Solution

Clapingo’s Power Move: Picking Serri!

Clapingo switched to Serri because it promised more than just efficiency—it promised transformation. 

Here’s what Serri brought:

  • Smarter Campaign Tools: Features that made every message count.
  • Unmatched Customer Support: Serri’s team jumped in to resolve Queries at lightning speed.

Time-Saving Magic: Contact uploads went from hours to just FIVE MINUTES.

As Clapingo’s marketing leader Koushal put it, “Serri just works. From setup to results, it’s built to make marketer life easier.”

AspectBefore Serri (Wati)With Serri
Campaign SetupTime-consuming- campaigns took longer to launch.Campaigns were live within minutes.
Workflow EfficiencyInefficient workflows, slowing down operations.Optimized workflows with Serri’s support.
Technical IssuesDouble credit charges for re-sent campaigns.Issues were resolved seamlessly by Serri’s team.
Focus AreasStruggled with operational bottlenecks.Freed up time to focus on expanding reach.

The Results

  • Delivery Rate: Consistently high at 90% 
  • Read Rate: Serri’s 64%read rate beats Wati’s 50% by a solid margin.
  • Operational Efficiency: Hours are saved daily thanks to Serri’s tech wizardry.

The result? Clapingo is reaching more learners and converting more qualified leads than ever.

Why Clapingo Loves Serri

Koushal(Marketing Head)

The customer support is just exceptional. If there’s an issue, the team resolves it in record time—usually within the same hour. That’s not just support; that’s having a partner who’s got your back

Conclusion

Clapingo’s partnership with Seri transformed its marketing operations, boosting engagement, streamlining workflows, and delivering exceptional customer support. Serri proved to be a trusted growth partner by addressing key challenges and driving measurable results. Clapingo’s success with Seri highlights what the right solution can achieve.

Want Results Like Clapingo?

If you’re ready to turn your marketing bottlenecks into breakthroughs, Serri is here to make it happen. Schedule a demo today, and let’s get those campaigns rolling!

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