What is WhatsApp Broadcasting?
WhatsApp Broadcasting lets you send a message to many people at once. But unlike groups, people in the broadcast list won’t see each other, keeping things private.
Rules You Need to Follow
- Opt-in is a Must
- Before adding anyone to your broadcast list, ensure they have agreed to receive your messages. This is called “opt-in.” Without it, you’re breaking the rules.
- No Spamming
- Don’t send too many messages in a short period. It can annoy people and make them block or report you.
- Relevant Content Only
- Ensure your messages are useful and relevant to the people you’re sending them to. Don’t send random or unrelated information.
- Respect Privacy
- Don’t share personal information about your contacts with others. Always keep their data safe and secure.
- Follow WhatsApp Policies
- Adhere to WhatsApp’s terms of service and community guidelines. You can find these on their official website.
What Happens If You Don’t Follow the Rules?
- Blocking and Reporting
- People who find your messages annoying can block you or report your number. This can lead to WhatsApp limiting your access or banning your account.
- Account Suspension
- Repeatedly breaking the rules can get your account suspended or permanently banned.
Can We Send WhatsApp Broadcasts to Users Who Haven’t Saved Your Number?
Yes, you can send WhatsApp broadcasts to users who haven’t saved your number, but there’s a catch.
If you’re using WhatsApp Business API, you can send broadcasts to users even if they haven’t saved your contact number. However, this isn’t possible with the regular WhatsApp Business App.
The important rule here is that you can only send broadcasts to users who have opted in and permitted you to send them messages.
Opt-in is a Must
Before adding anyone to your broadcast list, ensure they have agreed to receive your messages. This is called “opt-in.” Without it, you’re breaking the rules.
How to Get Opt-In from Users?
There are several ways to get users to opt-in and agree to receive your messages:
- Lead Contact Form
- Add a checkmark box on your landing page’s contact form. Users can check this box to give their consent and opt-in.
- SMS and Email Campaigns
- Send out SMS or email campaigns asking users to opt in. Make sure the message is clear and easy for them to understand.
Can My Number Get Blocked by WhatsApp for Sending Too Many Broadcast Messages?
Yes, it can, but it depends on your Quality Rating.
If your quality rating drops, you’ll get a warning from your Facebook Business Manager. If it keeps dropping and doesn’t improve, your number can get blocked.
Your quality rating goes down when people start blocking you. This usually happens if you’re sending too many promotional messages or sending messages to users who haven’t opted in.
No Spamming
Don’t send too many messages in a short period. It can annoy people and make them block or report you.
Can I Send WhatsApp Broadcasts to Users Who Haven’t Interacted with Us Before?
Yes, you can.
You can import the data of users you want to send a broadcast to into the Serri platform and start a broadcast campaign, even if they haven’t interacted with you on WhatsApp before.
However, it’s important to note that Serri assumes you have already obtained opt-in consent from all the imported users.
Do I Need to Get WhatsApp Broadcast Messages Approved by WhatsApp?
You only need to get template messages approved by WhatsApp. These approved templates can be used for broadcasting.
If you’re sending a broadcast to an active user, you can use either the approved template messages or regular messages, which don’t need WhatsApp’s approval.
Can I Include CTA Buttons and Quick Reply Buttons in WhatsApp Broadcast Messages?
Yes, you can.
With template messages, you can include URLs, buttons, and quick replies. You can add up to 3 buttons or 2 CTAs (Call to Action).
Both CTA and Quick Reply Buttons have a character limit of 20 characters. You can also send rich media, such as videos, images, documents, and audio files, with both regular and template messages.