Wati is a WhatsApp support tool from Clare.ai, an official WhatsApp Business Solution Provider (BSP). It helps businesses of all sizes to engage with customers in real-time using WhatsApp, improving communication and customer support.
Wati uses WhatsApp’s Business API to help businesses, It offers features like a Chatbot Creator, WhatsApp Broadcast Management, WhatsApp Campaign Tools, and a Common Team Inbox.
Key Features:
- Team inbox for collaborative customer support.
- Automation tools for quick responses.
- Analytics for tracking performance.
Why Look for Wati Alternatives?
Limitations of Wati:
Wati is a strong tool, but it has some downsides. Some businesses find it too expensive, and others need more advanced features that Wati doesn’t have.
Plus, the user interface can be tricky for some, making it harder to use. Customers complained about support issues and the user interface on various platforms.
Specific Business Needs:
Every business is different, and so are its marketing needs. Companies might need specific integrations, better automation, or more substantial customer support. Looking at other options can help you find a tool that fits your business perfectly.
Criteria for Choosing the Best Wati Alternatives
Features to Look For:
When finding a Wati alternative, think about the features your business needs, such as:
- Automation capabilities
- Integration with other tools
- Customizable templates
- Analytics and Reporting
- User management
Pricing Considerations:
Cost is important. Choose a tool that fits your budget but still has the features you need. Look for flexible pricing plans that can grow with your business.
User-Friendliness:
A user-friendly UI saves time and makes it easier for your team to learn. Look for an intuitive design and good support resources.
Customer Support:
Good customer support is crucial, especially for technical issues or help with integrations. Pick a provider that offers strong support options, like live chat, phone support, and detailed documentation.
Top 5 Wati Alternatives for 2025
1. Serri
Overview:
Serri, an official Meta tech partner, focuses on providing comprehensive WhatsApp marketing solutions, ideal for businesses looking to enhance their customer engagement.
It offers all the above 5 features with the best price and best customer support.
It offers features like chatbots, automated replies, and customer segmentation to make interactions easier.
Serri is easy to use and helps improve customer engagement and support. With customizable templates and detailed analytics, businesses can manage their WhatsApp messages more efficiently and keep customers happy.
Serri’s Conversational AI-powered omnichannel CPaaS Messaging Solutions helps you –
1. Send Millions of messages effortlessly
2. Solve customer queries quickly
3. Easily automate and customize templates
4. Build smart and customizable chatbots in minutes
5. Provides advanced Analytics to review performance
Pros
1. Highly customizable
2. Strong Automation Features and Advanced Analytics
3. Known for its customer support, Available for call, text, or email any time
4. Most competitive and Affordable pricing
5. The user-friendly interface makes it simple to set up and manage.
2. Twilio
Overview:
Twilio is a cloud communications platform that offers a wide range of messaging services, including WhatsApp. It offers tools to send messages, make calls, and even build chatbots to automate responses.
Twilio is known for its flexibility and can be integrated with various apps and systems you already use. It’s suitable for businesses of all sizes, helping them manage customer interactions more efficiently.
Key Features:
- Comprehensive API
- Scalable solutions
- Integrates with Popular Tools
Pros
- Uses a pay-as-you-go pricing model, which helps businesses manage costs by paying only for the services they use without long-term commitments.
- Offers comprehensive documentation and robust support options, including 24/7 live support for paid plans.
Cons
- The platform can be complex for users without a technical background, so it needs developers to handle it.
- Free plan users have limited support options, which can be challenging for small businesses or new users.
- Very limited features under the basic plan and could be expensive for small businesses.
3. Interakt
Overview:
Interakt is designed for WhatsApp business automation, providing tools to streamline customer interactions and improve engagement.
It’s good for e-commerce companies, offering features like automated messaging, customer segmentation, and integration with e-commerce platforms.
With Interakt, businesses can improve customer support, send personalized messages, and track engagement with detailed analytics.
Key Features:
- Rich messaging capabilities
- Automation workflows
- Integration with CRM and e-commerce platforms
Pros
- Save time with automated notifications and quick replies for common customer questions.
- The simple and intuitive interface makes it easy to set up and use.
Cons
- Some users find the dashboard a bit complicated, especially for setting up bulk messages.
- Missing some advanced marketing tools, like retargeting campaigns and pre-approved message templates.
- Customer support is slow, especially on lower-tier plans.
- Some users found it expensive compared to its competitors
4. Gupshup
Overview:
Gupshup specializes in conversational messaging, providing a robust platform for WhatsApp marketing.
Can run marketing campaigns and see detailed reports on how they are doing. It’s good for businesses of all sizes. Overall, Gupshup makes it easier to stay in touch with customers and manage your messages.
Key Features:
- Easy-to-use interface
- Chatbots and automation
- Broad integration options
Pros
- Ease of use and smooth integration process
- Integrates with many popular tools and platforms
Cons
- Limited advanced features
- Some users have reported that the dashboard lacks functionality for maintaining and managing audience lists effectively.
5. AiSensy
Overview:
AiSensy offers a user-friendly platform for WhatsApp marketing with a focus on automation and analytics.
It’s designed to be user-friendly, making it simple for businesses to manage customer interactions on WhatsApp. Overall, AiSensy helps improve customer support and engagement through efficient and automated WhatsApp messaging.
Key Features:
- Advanced automation capabilities
- Comprehensive analytics
- Easy integration with other tools
Pros
- Easy to use and does not require technical expertise
- known for its responsive and helpful customer support team, which provides well-documented APIs
Cons
- Some users have reported experiencing technical issues and glitches within the platform.
- Some users have said they’re having problems with certain features in AiSensy, like automated triggers not working properly.
- Limited customization options
- Some users pointed out that the User interface is not intuitive.
Comparison Table
| Feature | Wati | Serri | Twilio | Interakt | Gupshup | AiSensy |
| User-friendly interface | Moderate | High | Moderate | Moderate | High | Moderate |
| Customer Support | Moderate | High | High | Moderate | High | High |
| Pricing | Higher | Affordable | Pay as you go | Moderate | Affordable | Moderate |
| Ease of Setup | Easy | Very Easy | Easy | Not so easy | Not so easy | Not so easy |
Conclusion
If you’re looking for a reliable and affordable alternative to Wati, then Serri is the best choice. It offers a variety of tools and features that grow with your business, making it great for long-term plans.
Serri not only fixes Wati’s limitations but also boosts overall WhatsApp engagement. If you want to take your customer engagement to the next level, Serri is worth considering.
FAQs
What is the best Wati alternative for small businesses?
Serri is a great alternative for small to large businesses. It’s affordable and offers a range of features to help manage customer interactions on WhatsApp.
How do I migrate from Wati to another platform?
To migrate from Wati, first export your contact and chat data. Then, import this data into your new platform following their specific instructions. Most platforms have support teams to help you with the process.
What are the benefits of using WhatsApp automation tools?
WhatsApp automation tools save time by handling repetitive tasks, improve response times with quick replies, and enhance customer engagement through personalized messages.
How do I ensure data security with WhatsApp marketing solutions?
Ensure data security by choosing platforms that offer end-to-end encryption, regularly update their security protocols, and comply with data protection regulations. Always use strong passwords and limit access to sensitive data.