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Graphic showing WhatsApp template reclassified from Utility to Marketing category inside Meta Business Manager.

WhatsApp Template Changed from Utility to Marketing? Here’s the Exact Fix

February 28, 2026 No Comments

Utility vs Marketing: Understand the Difference First Utility Template = Informational Marketing Template = Promotional If the message tries to sell, it

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Promotional graphic for Serri showing “Automate WhatsApp Workflows – Reduce 80% Manual Responses!” with a smartphone displaying a WhatsApp chat interface. Labels point to features like User Message, Auto Reply, Qualification, and Routing, illustrating automated message handling and lead flow on WhatsApp.

How to Automate WhatsApp Business Workflows and Reduce Manual Responses

December 12, 2025 No Comments

WhatsApp Business has become essential for businesses, but it comes with a hidden cost: 3-5 hours spent daily answering repetitive messages. A

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Optimize WhatsApp Business Catalog to Close More Sales

November 7, 2025 No Comments

The WhatsApp Business Catalog acts like your mobile storefront, a place where customers can explore your products or services right inside WhatsApp.

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WhatsApp Messaging Limits Are Changing from October 7, 2025 – Here’s What You Need to Know

October 23, 2025 No Comments

Meta is making a big change to how messaging limits work on WhatsApp Business. Starting October 7, 2025, your business will no

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optimize whatsapp flows effectively, by designing smoother and smarter customer journeys.

5 Tips to Optimize WhatsApp Flows Effectively

October 19, 2025 No Comments

If WhatsApp flows aren’t delivering results for your business, don’t dismiss their potential just yet. WhatsApp Flows are one of the simplest,

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Want more chats, leads, and conversions from your WhatsApp ads? Discover simple strategies to create high-converting CTWA campaigns — from ad creatives to conversation hooks.

5 Proven Tips to Improve Your CTWA Campaign Performance

October 7, 2025 No Comments

Click-to-WhatsApp Ads (CTWA) have emerged as a powerful alternative to Facebook and Google ads, largely due to their seamless integration with WhatsApp.

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