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Introduction to WhatsApp Cloud API

Feature img showing a person using whatsapp cloud API.

What is WhatsApp Cloud API?

The WhatsApp Cloud API is the cloud-based version of the WhatsApp Business API. It makes access easier by letting businesses get direct approval from Facebook. 

Unlike the older process that needed intermediaries, this version allows for quick setup and direct use. 

Facebook takes care of hosting and maintenance, but businesses still need a platform to interact with the API that’s where Serri comes in to communicate with users easily.

With WhatsApp Cloud API, any business can easily access the service, build on WhatsApp, and engage with their customers seamlessly.

How It Works

  • Approval: Get instant approval from Facebook for the WhatsApp Cloud API.
  • Setup: Businesses can set up their accounts in minutes.
  • Customization: Customize interactions with customers directly on WhatsApp.

Benefits

  1. Fast Approval: Quick approval directly from Facebook.
  2. Cost-Free: No charges for getting API access.
  3. Instant Updates: Receive updates immediately through the cloud.

Existing Business Users

For those already using the WhatsApp Business API, the Cloud API offers a seamless transition with no significant changes needed.

New Business Users

New users can quickly get their accounts approved without needing a verified Facebook Business Manager account, though verification is recommended for full access.

Note

A phone number can’t be used for both on-premise WhatsApp business API and cloud versions of the API simultaneously.

Your Businesses can transfer numbers between on-premise and cloud APIs if needed.