Nowadays, businesses are always looking for new ways to connect with their customers and make communication easier.
One of the best tools for this is WhatsApp Business.
This guide will show you step-by-step instructions on how to set up a WhatsApp Business account so you can fully benefit from this platform.
What is WhatsApp Business?
WhatsApp Business is an app made for small and medium businesses.
It helps you chat with customers easily using tools to automate, sort, and reply to messages quickly.
Unlike regular WhatsApp, WhatsApp Business has special features for businesses, like business profiles, messaging stats, and the ability to connect with other tools.
Benefits of Using the WhatsApp Business App
Better Customer Interaction: Chat with your clients in real time and give quick and personalized responses.
Easier Communication: Use templates like short replies and away messages to save time and make conversation smoother.
More Credibility: A professional business profile with demonstrated information makes your enterprise appearance extra honest.
Before You Set Up WhatsApp Business, Make Sure You Have:
- A business phone number (different from your WhatsApp number)
- A high-quality business logo or profile picture
How to create a WhatsApp business account
This guide will give you a step-by-step approach to setting up a WhatsApp business account
1. Download the WhatsApp Business App
WhatsApp Business app is free to download go to the Google Play Store or Apple Store and install it.
2. Verify Your Business Number
Use a separate business number to keep personal and work messages apart it’ll be easy to manage chats.
Open the app, review the terms and conditions, and enter your business phone number. You’ll get a verification code via SMS or phone call. Enter the code to verify your number.
Note: This is a number you share with your customers
3. Set Up Your Business Profile
After verifying your number, you have to set up your business profile.
Business logo: Add a business logo as your profile picture this helps your customers recognize and respond easily.
Business name: Enter your business name
Category: choose a category under which your business operates.
Description: Add a few lines about your business,
Note: This is the first impression your business makes on your customers Make it exciting and useful.
Address: Provide your business address details.
Set your business hours and location so customers know when and where to reach you. Also, add email and website this helps customers to get trust and contact easily.
4. Add your products/services
Catalog feature: Go to the business tools and then click on the catalog option.
Now click on add a new item to add your products or services.
Add images, descriptions, and prices of your products, this info helps your customers understand your products easily.
Note: Add different products so it’ll be easy for customers to choose and order what they need.
5. Organize Your Contacts with Labels
Use labels to organize your contacts and manage customer interactions better.
Create labels for different categories like new customers, pending orders, and completed orders.
This makes it easier to track and respond to messages.
To add labels Go to business tools and click on labels you’ll get different types of labels you can also add your labels.
click this link to learn how to use WhatsApp labels
6. Set up Automation
Whatsapp business app allows you to send automated and scheduled messages to your customers
You can set up automated greeting messages to welcome new customers and away messages for when you’re not available.
Note: Use quick replies for frequently asked questions to save time.
Tips on How to use Whatsapp business app effectively
1. Always keep your communication professional and respectful.
2. Use personalized messages and reply quickly to keep customers engaged.
3. WhatsApp Business gives you stats on your messaging activity Use it to understand customer engagement and improve your communication strategies.
Optimize your business with Serri
Creating a WhatsApp Business account is a great start for better customer engagement. But to make the most of it, you might need some extra help.
You need to integrate a Whatsapp Business API, That’s where Serri an official meta tech partner, comes in.
Serri helps in setting up Whatsapp Business API, Getting Blue tick verification, and unlocking the full potential of Whatsapp marketing and communication.
Serri’s bulk messaging feature boosts your brand’s communication and engagement. Here’s how Serri can help you:
- Customized Broadcasts: Send messages to everyone or specific groups based on their interests or activities.
- Targeted Campaigns: Create campaigns to attract new members, re-engage existing ones, or promote events.
- Personal Touch: Use templates that you can customize for a more personal feel.
- Track Performance: Monitor your campaign’s success and make improvements based on the data.
- Chatbots: Serri makes it super easy to create automated chatbots on WhatsApp.
Conclusion
Setting up a WhatsApp Business account is easy and can greatly improve communication and customer engagement. It offers tools to automate, scale, and track interactions, improving the customer experience.
But setting up the account is just the start. To improve customer engagement, use Serri for extra features and support.