Facebook launched the WhatsApp Business API in August 2018 to help organizations grow and connect with users more effectively on WhatsApp.
The WhatsApp Business API allows businesses to:
- Implement chatbots and automate responses.
- Send broadcasts to unlimited users at once.
- Send automated notifications through their systems or CRM, such as payment reminders and delivery updates.
- Get a verified WhatsApp Green Tick on their business account.
- Manage multiple human-agent chats on the same WhatsApp number.
It’s just an API, so businesses need to create their dashboard for live chat and chatbots and send broadcast messages after accessing the WhatsApp Business API.
That’s why we developed the Serri dashboard. It meets all these needs and offers many more features like an in-built WhatsApp CRM, a smart campaign manager, and API-based campaigns.
How long does it take to get the WhatsApp Business API approved?
The approval time for the WhatsApp Business API can vary depending on multiple factors, including the completeness of your business verification and Meta’s review process.
you can directly get the WhatsApp Business API through WhatsApp Cloud API from Facebook. But, you’ll still need a platform like Serri to use it.
Serri an official Meta tech partner, helps you get the API for free and provides the platform you need to use the WhatsApp Business API.
Can I use my WhatsApp Business API account on my phone?
Yes, you can! The Serri dashboard works on both laptops and mobile devices. So, you can easily use your WhatsApp Business API account on your phone.
Can a business use multiple WhatsApp Business APIs?
Yes, a business can get multiple WhatsApp Business APIs for different departments like Finance, Sales, Customer Support, and Procurement. Just remember, that each API will need a different mobile number.
How to switch between WhatsApp App and WhatsApp Business API?
You can upgrade any phone number to WhatsApp Business API, as long as it’s not active on any WhatsApp app. If a number is registered on a WhatsApp app and you want to use the API, you must delete the WhatsApp account first.
Note: If you decide not to use the WhatsApp Business API, you can downgrade the number and restore it to a regular WhatsApp app.
Here’s how to delete your WhatsApp Business App before applying for the API:
- Open WhatsApp.
- Tap More Options (three dots) > Settings > Account > Delete My Account.
- Enter your phone number in full international format and tap DELETE MY ACCOUNT.
- Select a reason for deleting your account from the dropdown.
- Tap DELETE MY ACCOUNT.