Creating a WhatsApp Business Display name might seem straightforward, but there’s more to it than meets the eye! To ensure your display name gets approved, you must adhere to several specific formatting guidelines WhatsApp provides.
These guidelines are crucial for compliance, especially if your business doesn’t already have a branded name that aligns with WhatsApp’s standard rules.
Pro tip: If you’re working with a Meta tech Partner like Serri, they can guide you in setting up an appropriate WhatsApp Display Name for your business. Plus, you can apply for the WhatsApp Business API for free with Serri and get approval in just 10 minutes, with full onboarding and support included.
There are some display name guidelines to follow for display name
Changing Display Name
You can change your display name up to 10 times in 30 days. For further changes, contact Facebook support.
Contact Facebook’s Direct Support to change your display name if you have an official WhatsApp Business Account with a Green Badge. Provide the necessary details they request.
Steps to follow to change the display name in general WhatsApp business account
- Go to Business Manager and select your business
- Click “WhatsApp Accounts” and then “WhatsApp Manager.”
- In WhatsApp Manager, go to “Account Tools.”
- From the left menu, click on “Phone Numbers.”
- Hover over your current display name under the “Name” column and click the pencil icon.
- Enter a new display name in the “Edit Display Name” section.
Green Tick Verification
The same display name is used for green tick verification, You also have the option to provide an alternate name for the green tick.